It’s easy to think the metaverse is dead. Social media giants have cooled on the concept, and headlines now favor AI over VR. But if you shift your gaze from avatars to assembly lines, the picture looks very different. In places like BMW’s production facilities and Amazon’s logistics hubs, the metaverse—now rebranded as spatial computing—is thriving.

At BMW, virtual environments are used to model entire factories before physical construction even begins. Using immersive simulations, engineers and designers can test equipment layouts, optimize workflows, and train workers. The goal isn’t to entertain—it’s to perfect. This industrial metaverse reduces errors, accelerates production, and minimizes costs.

Amazon, too, is diving into spatial computing, deploying virtual training environments for warehouse operations and planning. The impact is clear: better performance, reduced onboarding time, and smarter logistics.

So no, the metaverse isn’t dead. It’s just gone to work. And this shift opens doors for a new class of innovations—tools that are simple, powerful, and designed to deliver real results. One standout example is Roblogger, a ChatGPT-native publishing agent that lets you create full blog posts and images with one click. It embodies the same spirit: smart, accessible innovation that cuts through complexity.

Want to learn more about this industrial metaverse transformation? Check out the original article on Exame.com.